The impact of service robots on customer satisfaction online ratings: The moderating effects of rapp...
The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors
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Hoboken: Wiley Periodicals Inc
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Language
English
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Hoboken: Wiley Periodicals Inc
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Contents
Recent research has established a positive relationship between the use of service robots powered by artificial intelligence in hospitality firms and customer satisfaction online ratings, a particularly important form of electronic word of mouth. However, it is not clear if and how this relationship is augmented or diminished by moderating factors....
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Full title
The impact of service robots on customer satisfaction online ratings: The moderating effects of rapport and contextual review factors
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TN_cdi_proquest_journals_2871778634
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2871778634
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ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.21903