Negative halo effects of sustainable packaging
Negative halo effects of sustainable packaging
About this item
Full title
Negative halo effects of sustainable packaging
Author / Creator
Publisher
Hoboken: Wiley
Journal title
Psychology & Marketing, 2023-12, Vol.40 (12), p.2627-2641
Language
English
Formats
Publication information
Publisher
Hoboken: Wiley
More information
Scope and Contents
Contents
More firms are adopting “green packaging” due to regulatory and environmental concerns. The alcoholic beverage industry has recently joined the lobby and major producers have introduced creative paper bottles for their alcoholic drinks. Previous research on sustainable labeling (e.g., eco‐friendly labels) has shown the
positive
halo effect wh...
Alternative Titles
Full title
Negative halo effects of sustainable packaging
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2885859719
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2885859719
Other Identifiers
ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.21891
