Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A mod...
Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model
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London: Wiley Subscription Services, Inc
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Language
English
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Publisher
London: Wiley Subscription Services, Inc
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Scope and Contents
Contents
The study aims to empirically examine the consumers' online apparel purchasing behavior using the constructs from the technology acceptance model (UTAUT). The complex interrelationships between perceived usefulness, perceived risk, perceived enjoyment, and virtual try‐on (VTO) technology were explored using a moderated moderated‐mediation model. Mo...
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Antecedents of consumers' online apparel purchase intention through Virtual Try On technology: A moderated moderated‐mediation model
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TN_cdi_proquest_journals_2912938469
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2912938469
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ISSN
1472-0817
E-ISSN
1479-1838
DOI
10.1002/cb.2158
