Can market knowledge lead to radical product innovation performance? The double-edged sword effect o...
Can market knowledge lead to radical product innovation performance? The double-edged sword effect of absorptive capacity
About this item
Full title
Author / Creator
Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
PurposeThis paper examines the effect of market knowledge on market success of product innovativeness and the moderating role of absorptive capacity. We separated market knowledge into market diversity and market significance components and examined their effects on radical product innovation performance.Design/methodology/approachThis paper adopte...
Alternative Titles
Full title
Can market knowledge lead to radical product innovation performance? The double-edged sword effect of absorptive capacity
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2917693748
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2917693748
Other Identifiers
ISSN
1460-1060
E-ISSN
1758-7115
DOI
10.1108/EJIM-01-2022-0058
