A conceptual model of profitability determinants in online deal promotions for online-to-offline res...
A conceptual model of profitability determinants in online deal promotions for online-to-offline restaurant merchants
About this item
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Publisher
New York: Springer US
Journal title
Language
English
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Publication information
Publisher
New York: Springer US
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Scope and Contents
Contents
With advancing information and communication technologies, the online to offline marketing approach has become significant to consumers’ purchasing behaviors. The profitability of merchants who use online deal promotions is a question due to lower the price for marketing purpose. The purpose of this study is to examine and construct a conceptual mo...
Alternative Titles
Full title
A conceptual model of profitability determinants in online deal promotions for online-to-offline restaurant merchants
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2918214329
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2918214329
Other Identifiers
ISSN
1386-7857
E-ISSN
1573-7543
DOI
10.1007/s10586-017-1104-0
