Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective
About this item
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Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
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Publication information
Publisher
Los Angeles, CA: SAGE Publications
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Scope and Contents
Contents
Although rapid technological development has resulted in the proliferation of digital platforms, there is limited understanding of these platforms’ roles in international markets. Drawing on the information economics perspective, the authors investigate whether live streaming, as an emerging platform-based function, enables foreign sellers to enhan...
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Full title
Live Streaming Use and International Seller Sales Performance: An Information Economics Perspective
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2919760471
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2919760471
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ISSN
1069-031X
E-ISSN
1547-7215
DOI
10.1177/1069031X231207591
