Conducting field-based, discovery-oriented research: lessons from our market orientation research ex...
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
About this item
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Publisher
New York: Springer US
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Language
English
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Publisher
New York: Springer US
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Contents
The purpose of this article is to surface lessons we learned in course of doing our article on market orientation (Kohli and Jaworski
Journal of Marketing, 54
, 1-18
1990
). These lessons are intended to provide specific guidance for scholars – particularly PhD students and junior faculty – interested in developing new constructs and th...
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Full title
Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
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TN_cdi_proquest_journals_2920235763
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2920235763
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ISSN
1869-814X
E-ISSN
1869-8182
DOI
10.1007/s13162-017-0088-5
