ChatGPT-powered chatbot as a green evangelist: an innovative path toward sustainable consumerism in...
ChatGPT-powered chatbot as a green evangelist: an innovative path toward sustainable consumerism in E-commerce
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Publisher
London: Routledge
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Language
English
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Publisher
London: Routledge
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Contents
The purpose of the current article is to propose the construction of ChatGPT as a green evangelist (CGGE) and to develop and validate the CGGE scale using two independent studies. Study 1 mainly adopted exploratory factor analysis to test whether the twenty items of the CGGE construct and the eight items of consumer equilibrium can represent these...
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ChatGPT-powered chatbot as a green evangelist: an innovative path toward sustainable consumerism in E-commerce
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TN_cdi_proquest_journals_2924109176
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2924109176
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ISSN
0264-2069
E-ISSN
1743-9507
DOI
10.1080/02642069.2023.2278463
