What's in a Label? How Food Labels Shape Perceptions and Consumption
What's in a Label? How Food Labels Shape Perceptions and Consumption
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Urbana: Association for Consumer Research
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Language
English
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Urbana: Association for Consumer Research
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This abstract discusses four papers presented in a session on how food labels shape perceptions and consumption. The first paper examines the influence of the salience of the sound of food on consumption experiences. It finds that when the sound of food is made salient, consumers' expectations of the sound increase, leading to increased consumption...
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What's in a Label? How Food Labels Shape Perceptions and Consumption
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TN_cdi_proquest_journals_3084912938
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3084912938
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ISSN
0098-9258
