Conceptual Framework and Applications of Intelligent Interactive Orientation: Evidence from the Elec...
Conceptual Framework and Applications of Intelligent Interactive Orientation: Evidence from the Electronics Industry in Taiwan
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Taiwan: National Taiwan University Press, NTU College of Management
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Taiwan: National Taiwan University Press, NTU College of Management
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Applying intelligent agent technologies (IATs) is one of the important issues in recent years and has been recognized as a key source of a company's long-term competitive advantage. The main objective of this study is to develop the concept of intelligent interaction orientation (IIO) and investigate the influence of IATs adoption on the marketing...
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Conceptual Framework and Applications of Intelligent Interactive Orientation: Evidence from the Electronics Industry in Taiwan
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TN_cdi_proquest_journals_3090975969
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3090975969
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ISSN
1018-1601
E-ISSN
2410-2490
DOI
10.6226/NTUMR.202312_33(3).0002
