The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through E...
The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM)
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Full title
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Publisher
Basel: MDPI AG
Journal title
Language
English
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Publication information
Publisher
Basel: MDPI AG
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Scope and Contents
Contents
This study explored how fans’ perceptions of sponsor participation in environmental, social, and governance (ESG) activities influence attitudes toward the sponsor, sponsor image, electronic word of mouth (eWOM), and purchase intentions. Limited research has focused on the interactions between sports sponsorship and ESG activities. This study fille...
Alternative Titles
Full title
The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM)
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_3144176888
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3144176888
Other Identifiers
ISSN
2071-1050
E-ISSN
2071-1050
DOI
10.3390/su162310744
