Can nationalism and religious approaches be harmonized? Three-way interaction effects on small busin...
Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification
About this item
Full title
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Publisher
Abingdon: Cogent
Journal title
Language
English
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Publication information
Publisher
Abingdon: Cogent
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Scope and Contents
Contents
Religion and nationalism are two of the prominent individual identities which can signify the consumers' emotional attachment to the brand. However, brand communication rarely incorporates those two approaches simultaneously due to their seemingly contradictory nature, which may burden the overall brand messages. This study investigates the three-w...
Alternative Titles
Full title
Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_3152073712
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3152073712
Other Identifiers
ISSN
2331-1975
E-ISSN
2331-1975
DOI
10.1080/23311975.2024.2321943
