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The Repercussions of the Digital Twin in the Automotive Industry on the New Marketing Logic

The Repercussions of the Digital Twin in the Automotive Industry on the New Marketing Logic

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3156274892

The Repercussions of the Digital Twin in the Automotive Industry on the New Marketing Logic

About this item

Full title

The Repercussions of the Digital Twin in the Automotive Industry on the New Marketing Logic

Publisher

Bucharest: De Gruyter Poland

Journal title

European Journal of Marketing and Economics, 2021-06, Vol.4 (1), p.68-73

Language

English

Formats

Publication information

Publisher

Bucharest: De Gruyter Poland

More information

Scope and Contents

Contents

Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global...

Alternative Titles

Full title

The Repercussions of the Digital Twin in the Automotive Industry on the New Marketing Logic

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_3156274892

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3156274892

Other Identifiers

ISSN

2601-8659

E-ISSN

2601-8667

DOI

10.26417/229eim64f

How to access this item