Antecedents of Consumer Preference for Indulgent/Hedonic Consumption
Antecedents of Consumer Preference for Indulgent/Hedonic Consumption
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Duluth: Association for Consumer Research
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English
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Duluth: Association for Consumer Research
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[...]papers 1 and 2 examine various antecedents that affect indulgent consumption. [...]paper 4 extends discussion to hedonic consumption by introducing an interesting way to reduce consumption satiation from an ongoing experience (e.g., music) that can be either indulgent or virtuous. Because the average calorie intake was higher (2,000 - 2,500) t...
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Antecedents of Consumer Preference for Indulgent/Hedonic Consumption
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TN_cdi_proquest_journals_3168061244
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3168061244
