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Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Inves...

Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Inves...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3176047131

Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient

About this item

Full title

Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient

Publisher

Los Angeles, CA: SAGE Publications

Journal title

Journal of marketing research, 2025-04, Vol.62 (2), p.274-293

Language

English

Formats

Publication information

Publisher

Los Angeles, CA: SAGE Publications

More information

Scope and Contents

Contents

Ensuring equal access to entrepreneurship and startup funding for both female and male entrepreneurs is crucial for societal perceptions of justice and long-term prosperity. Previous research presents contrasting findings, with some studies indicating a male advantage and others suggesting a female advantage. This research reconciles these inconsis...

Alternative Titles

Full title

Crowdfunding Success for Female Versus Male Entrepreneurs Depends on Whether a Consumer Versus Investor Decision Frame Is Salient

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_3176047131

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3176047131

Other Identifiers

ISSN

0022-2437

E-ISSN

1547-7193

DOI

10.1177/00222437241286790

How to access this item