Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues
Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues
About this item
Full title
Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Language
English
Formats
Publication information
Publisher
Linthicum: INFORMS
Subjects
More information
Scope and Contents
Contents
Online searches are often accompanied by sponsored content (e.g., targeted ads), which sometimes seem irrelevant but could be good alternatives to expand users’ consideration space. The sponsored search results (SSRs) often trigger suspicions among users. This study examines the potential of customer ratings and reviews of the SSRs to mitigate such...
Alternative Titles
Full title
Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_3189957496
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3189957496
Other Identifiers
ISSN
1047-7047
E-ISSN
1526-5536
DOI
10.1287/isre.2021.0364
