Promoting a Sustainability Culture in the Liquor Industry: Competition or Cooperation?
Promoting a Sustainability Culture in the Liquor Industry: Competition or Cooperation?
About this item
Full title
Author / Creator
Qiu, Yao , Ye, Fei and Wang, Zhengkai
Publisher
Basel: MDPI AG
Journal title
Language
English
Formats
Publication information
Publisher
Basel: MDPI AG
Subjects
More information
Scope and Contents
Contents
As sustainability becomes a vital concern for consumers, liquor firms are increasingly integrating sustainable culture into their brand promotion campaigns. This study examines two liquor firms’ competitive and cooperative promotion strategies of a sustainability culture via a game theoretical model. The analytical results are obtained as follows:...
Alternative Titles
Full title
Promoting a Sustainability Culture in the Liquor Industry: Competition or Cooperation?
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_3194645590
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3194645590
Other Identifiers
ISSN
2071-1050
E-ISSN
2071-1050
DOI
10.3390/su17083638
