The relationship between religiosity and new product adoption
The relationship between religiosity and new product adoption
About this item
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Publisher
Bingley: Emerald Group Publishing Limited
Journal title
Language
English
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Publication information
Publisher
Bingley: Emerald Group Publishing Limited
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Contents
Purpose - This paper aims to investigate the relationship between religiosity and new product adoption (NPA) among Muslim consumers.Design methodology approach - A total of 300 questionnaires were distributed to university students. Religiosity represented the independent variable and was measured using five dimensions: ideological, ritualistic, in...
Alternative Titles
Full title
The relationship between religiosity and new product adoption
Authors, Artists and Contributors
Author / Creator
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TN_cdi_proquest_journals_609944800
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_609944800
Other Identifiers
ISSN
1759-0833
E-ISSN
1759-0841
DOI
10.1108/17590831011026231
