Long tails vs. superstars: the effect of information technology on product variety and sales concent...
Long tails vs. superstars: the effect of information technology on product variety and sales concentration patterns
About this item
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Publisher
Linthicum: INFORMS
Journal title
Language
English
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Publication information
Publisher
Linthicum: INFORMS
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Scope and Contents
Contents
The Internet and related information technologies are transforming the distribution of product sales across products, and these effects are likely to grow in coming years. Both the Long Tail and the Superstar effect are manifestations of these changes, yet researchers lack consistent metrics or models for integrating and extending their insights an...
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Full title
Long tails vs. superstars: the effect of information technology on product variety and sales concentration patterns
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_845235119
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_845235119
Other Identifiers
ISSN
1047-7047
E-ISSN
1526-5536
DOI
10.1287/isre.1100.0325
