EFFECT OF COMMITMENT AND TRUST TOWARDS MICRO-BLOGS ON CONSUMER BEHAVIORAL INTENTION: A RELATIONSHIP...
EFFECT OF COMMITMENT AND TRUST TOWARDS MICRO-BLOGS ON CONSUMER BEHAVIORAL INTENTION: A RELATIONSHIP MARKETING PERSPECTIVE
About this item
Full title
Author / Creator
Publisher
Hschinchu: Electronic Business Management Society, Taiwan
Journal title
Language
English
Formats
Publication information
Publisher
Hschinchu: Electronic Business Management Society, Taiwan
Subjects
More information
Scope and Contents
Contents
The purpose of this study is to explore consumers' views on enterprises conducting relationship marketing through micro-blogging. The basis of this study is the base on commitment-trust theory with the influences of consumers' satisfaction with the micro-blog page of enterprises, corporate images, commitment, trust, and sense of community on consum...
Alternative Titles
Full title
EFFECT OF COMMITMENT AND TRUST TOWARDS MICRO-BLOGS ON CONSUMER BEHAVIORAL INTENTION: A RELATIONSHIP MARKETING PERSPECTIVE
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_846937723
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_846937723
Other Identifiers
ISSN
1728-2047
E-ISSN
1728-2047
