"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
About this item
Full title
Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Language
English
Formats
Publication information
Publisher
Linthicum: INFORMS
Subjects
More information
Scope and Contents
Contents
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also raises new challenges. These include the higher likelihood of costly product ret...
Alternative Titles
Full title
"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_855813458
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_855813458
Other Identifiers
ISSN
0732-2399
E-ISSN
1526-548X
DOI
10.1287/mksc.1100.0588
