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THE INFLUENCES OF NATIONAL IMAGES ON MARKETING PERFORMANCE: A MEDIATED MODEL LINK

THE INFLUENCES OF NATIONAL IMAGES ON MARKETING PERFORMANCE: A MEDIATED MODEL LINK

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_902121183

THE INFLUENCES OF NATIONAL IMAGES ON MARKETING PERFORMANCE: A MEDIATED MODEL LINK

About this item

Full title

THE INFLUENCES OF NATIONAL IMAGES ON MARKETING PERFORMANCE: A MEDIATED MODEL LINK

Publisher

Hschinchu: Electronic Business Management Society, Taiwan

Journal title

International journal of electronic business management, 2011-09, Vol.9 (3), p.171

Language

English

Formats

Publication information

Publisher

Hschinchu: Electronic Business Management Society, Taiwan

More information

Scope and Contents

Contents

In Taiwan, there is a world-class geological landscape - Yehliu Geological Park, which has been noticed in the recent years by the world. It is a shame that the concept of preservation of geological landscapes has never been implemented, allowing tourists to seriously damage natural environments, threatening the image of Taiwan. In order to solve t...

Alternative Titles

Full title

THE INFLUENCES OF NATIONAL IMAGES ON MARKETING PERFORMANCE: A MEDIATED MODEL LINK

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_902121183

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_902121183

Other Identifiers

ISSN

1728-2047

E-ISSN

1728-2047

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