The Megaphone Effect: Taste and Audience in Fashion Blogging
The Megaphone Effect: Taste and Audience in Fashion Blogging
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Author / Creator
Publisher
Oxford: University of Chicago Press
Journal title
Language
English
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Publication information
Publisher
Oxford: University of Chicago Press
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Scope and Contents
Contents
The megaphone effect refers to the fact that the web makes a mass audience potentially available to ordinary consumers. The article focuses on fashion bloggers who acquire an audience by iterated displays of aesthetic discrimination applied to the selection and combination of clothing. The authors offer a theoretical account of bloggers’ success in...
Alternative Titles
Full title
The Megaphone Effect: Taste and Audience in Fashion Blogging
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_miscellaneous_1463013033
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1463013033
Other Identifiers
ISSN
0093-5301
E-ISSN
1537-5277
DOI
10.1086/669042
