Flow Experience and Internet Shopping Behavior: Investigating the Moderating Effect of Consumer Char...
Flow Experience and Internet Shopping Behavior: Investigating the Moderating Effect of Consumer Characteristics
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Publisher
Chichester, UK: John Wiley & Sons, Ltd
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Language
English
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Publisher
Chichester, UK: John Wiley & Sons, Ltd
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Contents
Researchers have recognized that flow is a constructive construct for elucidating consumer behavior in the context of computer‐mediated environments. Accordingly, this paper endeavours to investigate the relationship between flow experience and Internet shopping behavior to which the moderating role of consumer characteristics (trust propensity, wi...
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Full title
Flow Experience and Internet Shopping Behavior: Investigating the Moderating Effect of Consumer Characteristics
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TN_cdi_proquest_miscellaneous_1671402338
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1671402338
Other Identifiers
ISSN
1092-7026
E-ISSN
1099-1743
DOI
10.1002/sres.1101
