Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Oppor...
Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities
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Publisher
Philadelphia: Elsevier Inc
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Language
English
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Publisher
Philadelphia: Elsevier Inc
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Scope and Contents
Contents
In the past twenty years, the video game industry has established itself as a significant contributor to the global entertainment economy. Compared to more established entertainment industries such as movies and music, limited scholarly research in marketing has addressed the processes that create value for companies and consumers in the context of...
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Full title
Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities
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Author / Creator
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TN_cdi_proquest_miscellaneous_1671572573
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1671572573
Other Identifiers
ISSN
1094-9968
E-ISSN
1520-6653
DOI
10.1016/j.intmar.2013.05.001
