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Light at the end of the tunnel: Forget the figurative meaning, that headline applies literally, as L...

Light at the end of the tunnel: Forget the figurative meaning, that headline applies literally, as L...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1674906395

Light at the end of the tunnel: Forget the figurative meaning, that headline applies literally, as LED drives away the darkness in power-starved India

About this item

Full title

Light at the end of the tunnel: Forget the figurative meaning, that headline applies literally, as LED drives away the darkness in power-starved India

Author / Creator

Publisher

New Delhi: Living Media India, Limited

Journal title

Business today (New Delhi, India), 2015-05

Language

English

Publication information

Publisher

New Delhi: Living Media India, Limited

More information

Scope and Contents

Contents

Ever wondered how a type of light bulb suddenly became sexy? Why the new bankable star Ranbir Kapoor, durable old one Akshay Kumar, and the thinking woman's sex symbol Irrfan Khan are appearing in TV commercials asking you to buy LED bulbs?The short answer is that they are being paid good money to do so. The long one is that companies are paying th...

Alternative Titles

Full title

Light at the end of the tunnel: Forget the figurative meaning, that headline applies literally, as LED drives away the darkness in power-starved India

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_miscellaneous_1674906395

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1674906395

Other Identifiers

ISSN

0974-3650

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