Fostering Creativity in New Product Development through Entrepreneurial Decision Making
Fostering Creativity in New Product Development through Entrepreneurial Decision Making
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Publisher
Oxford: Blackwell Publishing Ltd
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Language
English
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Publisher
Oxford: Blackwell Publishing Ltd
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Scope and Contents
Contents
Research has emphasized the importance of employees' individual entrepreneurial decision making for innovation. In this context, practised creativity as the ability to perceive and exploit creative opportunities, can be regarded as a crucial requirement for employees in new product development. We discuss the application of decision making logic as...
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Full title
Fostering Creativity in New Product Development through Entrepreneurial Decision Making
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Author / Creator
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Record Identifier
TN_cdi_proquest_miscellaneous_1725475633
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1725475633
Other Identifiers
ISSN
0963-1690,1467-8691
E-ISSN
1467-8691
DOI
10.1111/caim.12094
