A Generalized Norton-Bass Model for Multigeneration Diffusion
A Generalized Norton-Bass Model for Multigeneration Diffusion
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Author / Creator
Publisher
Hanover, MD: INFORMS
Journal title
Language
English
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Publisher
Hanover, MD: INFORMS
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Scope and Contents
Contents
The Norton-Bass (NB) model is often credited as the pioneering multigeneration diffusion model in marketing. However, as acknowledged by the authors, when counting the number of adopters who substitute an old product generation with a new generation, the NB model does not differentiate those who have already adopted the old generation from those wh...
Alternative Titles
Full title
A Generalized Norton-Bass Model for Multigeneration Diffusion
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_miscellaneous_1758238486
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1758238486
Other Identifiers
ISSN
0025-1909
E-ISSN
1526-5501
DOI
10.1287/mnsc.1120.1529
