Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perce...
Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e‐commerce institutional mechanisms
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Publisher
Oxford: Blackwell Publishing Ltd
Journal title
Language
English
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Publisher
Oxford: Blackwell Publishing Ltd
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Scope and Contents
Contents
Drawing upon social capital theory, this study aims to investigate how different dimensions of social capital affect online buyers' satisfaction and ultimately boost their loyalty to a Consumer‐to‐Consumer (C2C) platform. Specifically, we propose that three dimensions of social capital (i.e., cognitive, structural and relational capital) contribute...
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Full title
Understanding buyers' loyalty to a C2C platform: the roles of social capital, satisfaction and perceived effectiveness of e‐commerce institutional mechanisms
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Record Identifier
TN_cdi_proquest_miscellaneous_1864566066
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1864566066
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ISSN
1350-1917
E-ISSN
1365-2575
DOI
10.1111/isj.12079
