Gain more insight from your PLS-SEM results: The importance-performance map analysis
Gain more insight from your PLS-SEM results: The importance-performance map analysis
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English
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Purpose The purpose of this paper is to introduce the importance-performance map analysis (IPMA) and explain how to use it in the context of partial least squares structural equation modeling (PLS-SEM). A case study, drawing on the IPMA module implemented in the SmartPLS 3 software, illustrates the results generation and interpretation. Design/meth...
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Gain more insight from your PLS-SEM results: The importance-performance map analysis
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TN_cdi_proquest_miscellaneous_1879987519
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1879987519
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0263-5577
DOI
10.1108/IMDS-10-2015-0449