A definition for gamification: anchoring gamification in the service marketing literature
A definition for gamification: anchoring gamification in the service marketing literature
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Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
Journal title
Language
English
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Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
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Scope and Contents
Contents
“Gamification” has gained considerable scholarly and practitioner attention; however, the discussion in academia has been largely confined to the human–computer interaction and game studies domains. Since gamification is often used in service design, it is important that the concept be brought in line with the service literature. So far, though, th...
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Full title
A definition for gamification: anchoring gamification in the service marketing literature
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Record Identifier
TN_cdi_proquest_miscellaneous_1884134399
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_1884134399
Other Identifiers
ISSN
1019-6781
E-ISSN
1422-8890
DOI
10.1007/s12525-015-0212-z
