Perceived trustworthiness of online shops
Perceived trustworthiness of online shops
About this item
Full title
Author / Creator
Publisher
Chichester, UK: John Wiley & Sons, Ltd
Journal title
Language
English
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Publication information
Publisher
Chichester, UK: John Wiley & Sons, Ltd
Subjects
More information
Scope and Contents
Contents
Trust has been found to be crucial for consumer behaviour towards online shops. However, existing studies on the role of trust in electronic commerce are mainly based on ad hoc scales to measure trustworthiness, merely rely on self‐reported consequences of trust such as intention to buy, and focus on low‐risk products.
In a web‐based study, 634...
Alternative Titles
Full title
Perceived trustworthiness of online shops
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_miscellaneous_36968801
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_36968801
Other Identifiers
ISSN
1472-0817
E-ISSN
1479-1838
DOI
10.1002/cb.235
