The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and...
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
About this item
Full title
Author / Creator
Publisher
New York: Kluwer Academic Publishers
Journal title
Language
English
Formats
Publication information
Publisher
New York: Kluwer Academic Publishers
Subjects
More information
Scope and Contents
Contents
Research in mental accounting shows that prior spending influences a consumer's decision to make a new spending decision (Heath and Soil 1996, Soman 2001). In particular, greater spending in a particular category reduces the likelihood of further spending in that category. In the present research, we decompose "spending" into two distinct episodes—...
Alternative Titles
Full title
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_39289834
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_39289834
Other Identifiers
ISSN
0923-0645
E-ISSN
1573-059X
DOI
10.1023/A:1020374617547
