Understanding customer knowledge sharing in web‐based discussion boards: An exploratory study
Understanding customer knowledge sharing in web‐based discussion boards: An exploratory study
About this item
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Author / Creator
Publisher
Bradford: Emerald Group Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald Group Publishing Limited
Subjects
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Scope and Contents
Contents
Purpose - The proliferation and advance of web-based technologies create expanded opportunities for retailers to gain a better understanding of their customers. However, the success of these web-based discussion boards depends solely on whether customers are willing to share their knowledge and experience with other customers in these discussion bo...
Alternative Titles
Full title
Understanding customer knowledge sharing in web‐based discussion boards: An exploratory study
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Author / Creator
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Record Identifier
TN_cdi_proquest_miscellaneous_57668934
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_57668934
Other Identifiers
ISSN
1066-2243
E-ISSN
2054-5657
DOI
10.1108/10662240610673709
