Reinterviews by Telephone
Reinterviews by Telephone
About this item
Full title
Author / Creator
Publisher
New York: American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
New York: American Marketing Association
Subjects
More information
Scope and Contents
Contents
The debate continues over the relative merits of interviewing by telephone. This article reports an attempt by the University of Michigan's Survey Research Center to evaluate the effectiveness of telephone surveys for gathering information about consumer attitudes, financial optimism, and plans to buy. The Center conducted two surveys using the tel...
Alternative Titles
Full title
Reinterviews by Telephone
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_60647905
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_60647905
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/002224296202600106
