The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pa...
The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities
About this item
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Publisher
Cambridge, UK: Cambridge University Press
Journal title
Language
English
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Publisher
Cambridge, UK: Cambridge University Press
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Scope and Contents
Contents
Public- and private-sector initiatives to promote healthy eating and physical activity, called ‘healthy lifestyles’, are a relatively recent response to the global obesity pandemic. The present paper explores different views about marketing healthy lifestyles with a special emphasis on private-sector initiatives and public–private partnerships desi...
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Full title
The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_miscellaneous_734079653
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_734079653
Other Identifiers
ISSN
1368-9800,1475-2727
E-ISSN
1475-2727
DOI
10.1017/S1368980009990267
