Aligning benefits with payments: A test of the pattern alignment hypothesis
Aligning benefits with payments: A test of the pattern alignment hypothesis
About this item
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Author / Creator
Publisher
Elsevier Inc
Journal title
Language
English
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Publication information
Publisher
Elsevier Inc
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Scope and Contents
Contents
This article examines consumer perception of transactions whose benefits of consumption and cost of purchase unfold over time. Specifically, the article employs the notion of narrow framing to suggest that, when consumers confront a series of decisions, they tend to make evaluations one at a time, rather than take into consideration the entire port...
Alternative Titles
Full title
Aligning benefits with payments: A test of the pattern alignment hypothesis
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_742725578
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_742725578
Other Identifiers
ISSN
1057-7408
E-ISSN
1532-7663
DOI
10.1016/j.jcps.2008.09.007
