The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
About this item
Full title
Author / Creator
Publisher
Dordrecht: Springer
Journal title
Language
English
Formats
Publication information
Publisher
Dordrecht: Springer
Subjects
More information
Scope and Contents
Contents
This article proposed four novel constructs — green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers -green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiw...
Alternative Titles
Full title
The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_746125773
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_746125773
Other Identifiers
ISSN
0167-4544
E-ISSN
1573-0697
DOI
10.1007/s10551-009-0223-9
