Concentration of marketing channels and brand-level retailer margins: evidence from Japan
Concentration of marketing channels and brand-level retailer margins: evidence from Japan
About this item
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Author / Creator
Publisher
London: Routledge
Journal title
Language
English
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Publication information
Publisher
London: Routledge
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Scope and Contents
Contents
This article investigates the impacts of marketing channel concentration at each distributive channel stage on brand level retailer gross margins. A unique official Japanese dataset, the National Survey of Prices - which reports brand level wholesale prices as well as retail prices of national brand items in various consumer product categories - en...
Alternative Titles
Full title
Concentration of marketing channels and brand-level retailer margins: evidence from Japan
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_miscellaneous_885905822
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_miscellaneous_885905822
Other Identifiers
ISSN
0003-6846
E-ISSN
1466-4283
DOI
10.1080/00036846.2010.548785
