A return to the consumer's unconscious
A return to the consumer's unconscious
About this item
Full title
A return to the consumer's unconscious
Author / Creator
Publisher
London (UK): The Financial Times Limited
Journal title
The Financial times (London ed.), 2008-05-22
Language
English
Formats
Publication information
Publisher
London (UK): The Financial Times Limited
Subjects
More information
Scope and Contents
Contents
The subtitle is: "What deep metaphors reveal about the minds of consumers". The Zaltmans explain that "deep metaphors" are "unconscious viewing lenses", that help us to structure what we think, hear, say and do. "Deep metaphors are enduring ways of perceiving things, making sense of what we encounter, and guiding our subsequent actions . . . they a...
Alternative Titles
Full title
A return to the consumer's unconscious
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_newspapers_250082682
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_newspapers_250082682
Other Identifiers
ISSN
0307-1766
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