Fairy dust magic; The Disney studio has taken the pixie to its marketing heart and sales are flying...
Fairy dust magic; The Disney studio has taken the pixie to its marketing heart and sales are flying high: National Edition
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Don Mills, Ont: Postmedia Network Inc
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English
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Don Mills, Ont: Postmedia Network Inc
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"We said, 'Let's leverage Tinker Bell's immense popularity,' " said Janice Lau-Pearson, national marketing manager at Walt Disney Co. Canada Ltd., whose U.S. parent began developing a 'Disney Fairies' franchise around Tinker Bell in advance of her own straight- to-DVD movie release, Tinker Bell, set for fall 2008. "It's not just, 'She's so pretty:'...
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Fairy dust magic; The Disney studio has taken the pixie to its marketing heart and sales are flying high: National Edition
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TN_cdi_proquest_newspapers_330723734
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_newspapers_330723734
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ISSN
1486-8008
