"It's much more attractive to get the doors open and picture the customers flocking in, than sitting down and doing the hard work of research. But when we look at successful small business, that's the element that often makes the difference to successfully anticipating roadblocks as opposed to crashing into them headlong," said David Wilton, direct...

A Fringe business; Entrepreneurs like Lora Sousa make lenders realize women have a good track record of success