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Decaux draws ire for freebie plan

Decaux draws ire for freebie plan

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_208398511

Decaux draws ire for freebie plan

About this item

Full title

Decaux draws ire for freebie plan

Author / Creator

Publisher

Chicago: Crain Communications, Incorporated

Journal title

Advertising Age, 2007-09, Vol.78 (37), p.4

Language

English

Formats

Publication information

Publisher

Chicago: Crain Communications, Incorporated

More information

Scope and Contents

Contents

The local ad industry is decrying a public play by French outdoor-ad executive Jean-Francois Decaux, who offered the mayor of Moscow $200 million to provide free toilets and bicycles for the city in an attempt to obtain an exclusive deal for prime outdoor space in downtown Moscow, as he has in other cities. Decaux's lavish offer sent local outdoor...

Alternative Titles

Full title

Decaux draws ire for freebie plan

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_reports_208398511

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_208398511

Other Identifiers

ISSN

0001-8899

E-ISSN

1557-7414

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