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The Computer in Sales & Marketing - Managing with the PC: Selling's Latest Secret Weapon

The Computer in Sales & Marketing - Managing with the PC: Selling's Latest Secret Weapon

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_211791108

The Computer in Sales & Marketing - Managing with the PC: Selling's Latest Secret Weapon

About this item

Full title

The Computer in Sales & Marketing - Managing with the PC: Selling's Latest Secret Weapon

Author / Creator

Publisher

New York: Lakewood Media

Journal title

Sales & marketing management, 1984-12, Vol.133 (8), p.64

Language

English

Publication information

Publisher

New York: Lakewood Media

More information

Scope and Contents

Contents

A growing number of marketing and sales executives are using personal computers (PC) to add speed and flexibility to their jobs. PCs can help sales executives perform duties ranging from basic account information to tracking and analyzing sales performance. Bob Ippolito, district sales manager for Varian Associates' Varian Instrument Group, uses a...

Alternative Titles

Full title

The Computer in Sales & Marketing - Managing with the PC: Selling's Latest Secret Weapon

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_reports_211791108

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_211791108

Other Identifiers

ISSN

0163-7517

How to access this item