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Publisher
London: Haymarket Publishing LTD
Journal title
Direct Response, 2005-06, p.18
Language
English
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Publisher
London: Haymarket Publishing LTD
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Contents
A key issue to bear in mind is the concept that they are 'your' customers. Your best customers will already be purchasing and receiving offers from many other mail order companies - including your competitors. On average, the Abacus Alliance database has an 85-90 per cent match rate with any new member's house file, so the idea that your customers...
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Record Identifier
TN_cdi_proquest_reports_224768308
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_224768308
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ISSN
0952-9764
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