Seeking Customer Stickiness
Seeking Customer Stickiness
About this item
Full title
Author / Creator
Publisher
Washington: Mortgage Bankers Association of America
Journal title
Language
English
Formats
Publication information
Publisher
Washington: Mortgage Bankers Association of America
Subjects
More information
Scope and Contents
Contents
Customer retention and cross-selling are not new concepts in mortgage lending, but they are increasingly important in today's tough business environment. Holding on to good customers with a proven track record and selling those customers new products or services is an essential piece of doing business today. For many lenders, holding on to existing...
Alternative Titles
Full title
Seeking Customer Stickiness
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_reports_234926662
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_reports_234926662
Other Identifiers
ISSN
0730-0212
E-ISSN
1930-5087
