The Let's Move campaign has potential for altering the course of the childhood obesity crisis. Janet Wojcicki and Dr. Melvin Heyman argue that to be a truly successful program, the campaign must stimulate prevention efforts targeting the youngest Americans — those under 2 years of age and preschoolers.
First Lady Michelle Obama unveiled her “Let's Move” campaign against childhood obesity on February 9, 2010. The program's main antiobesity strategies are empowering parents and consumers by revamping the nutritional labeling of products by the U.S. Department of Agriculture (USDA), improving the nutritional standards of the National School Lunch Program, increasing children's opportunities for physical activity, and improving access to high-quality foods in all U.S. communities (www.letsmove.gov).
This innovative multifactorial approach has potential for altering the course of the childhood obesity crisis — changing our country's approach to eating, nutrition, and physical activity by simultaneously targeting individuals, neighborhoods, and larger . . ....

Let's Move — Childhood Obesity Prevention from Pregnancy and Infancy Onward

10.1056/NEJMp1001857