Do celebrity endorsements matter? Observational study of BRCA gene testing and mastectomy rates afte...
Do celebrity endorsements matter? Observational study of BRCA gene testing and mastectomy rates after Angelina Jolie’s New York Times editorial
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England: BMJ Publishing Group LTD
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English
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England: BMJ Publishing Group LTD
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Objective To examine the effect on BRCA testing and mastectomy rates of a widely viewed 2013 New York Times editorial by public figure Angelina Jolie that endorsed BRCA testing and announced Jolie’s decision to undergo preventive mastectomy.Design Observational study with difference-in-difference analysis.Setting Commercially insured US population....
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Do celebrity endorsements matter? Observational study of BRCA gene testing and mastectomy rates after Angelina Jolie’s New York Times editorial
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TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_5156611
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_5156611
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1756-1833,0959-8138
E-ISSN
1756-1833
DOI
10.1136/bmj.i6357
