Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural E...
Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment
About this item
Full title
Author / Creator
Publisher
Canada: Journal of Medical Internet Research
Journal title
Language
English
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Publisher
Canada: Journal of Medical Internet Research
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Scope and Contents
Contents
Reductions in health insurance enrollment outreach could have negative effects on the individual health insurance market. Specifically, consumers may not be informed about the availability of coverage, and if some healthier consumers fail to enroll, there could be a worse risk pool for insurers. Kentucky created its own Marketplace, known as kynect...
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Full title
Television Advertising and Health Insurance Marketplace Consumer Engagement in Kentucky: A Natural Experiment
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Record Identifier
TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_6234351
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_6234351
Other Identifiers
ISSN
1438-8871,1439-4456
E-ISSN
1438-8871
DOI
10.2196/10872
