A word-of-mouth perspective on consumers of family medicine services: a case study
A word-of-mouth perspective on consumers of family medicine services: a case study
About this item
Full title
Author / Creator
Iuliana-Raluca Gheorghe, Department of Healthcare Marketing and Medical Technology, Carol Davila University of Medicine and Pharmacy, Bucharest, Romania. E-mail: raluca.gheorghe@umfcd.ro , 1. Department of Healthcare Marketing and Medical Technology, Carol Davila University of Medicine and Pharmacy, Bucharest, Romania , 2. Department of Oncological Surgery, Oncological Institute Prof. Dr. Al. Trestioreanu, Bucharest, Romania , Soare, Traian , Ianovici, Ciprian , Gheorghe, Iuliana-Raluca , Purcărea, Victor Lorin and Soare, Cristina Maria
Publisher
Bucharest: Carol Daila University Foundation
Journal title
Language
English
Formats
Publication information
Publisher
Bucharest: Carol Daila University Foundation
Subjects
More information
Scope and Contents
Contents
In an increasingly competitive health care market, family physicians have to elaborate and implement new strategies to attract potential patients. A useful and powerful method is word-of-mouth (WOM) because it shapes the consumers' attitudes and behaviours. Based on the recommendations of actual consumers, potential health care patients choose thei...
Alternative Titles
Full title
A word-of-mouth perspective on consumers of family medicine services: a case study
Authors, Artists and Contributors
Author / Creator
1. Department of Healthcare Marketing and Medical Technology, Carol Davila University of Medicine and Pharmacy, Bucharest, Romania
2. Department of Oncological Surgery, Oncological Institute Prof. Dr. Al. Trestioreanu, Bucharest, Romania
Soare, Traian
Ianovici, Ciprian
Gheorghe, Iuliana-Raluca
Purcărea, Victor Lorin
Soare, Cristina Maria
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_9262271
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_9262271
Other Identifiers
ISSN
1844-122X
E-ISSN
1844-3117
DOI
10.25122/jml-2022-0098
